How You Measure Betterness Not Biggerness

How You Measure Betterness Not Biggerness

Insight

“How do you embrace failure to succeed sooner?”

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Owen shares the lessons he has learned from his work at IDEO, from his Welsh roots and from launching his own cleaning product. He provides insight into what makes a business better, and how in the end it's all down to people. Always.

Owen Rogers is a partner at the design innovation firm IDEO. He has built businesses and helped others to build businesses. He lives in a world of big, scale and leverage, but comes from a world of small, intimate and detail.

His mission is to make things just a little better.

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